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The 7 Deadly Sins of Online Networking

by Dana Lynn Smith

Dana Lynn Smith knows online networking like no other guru. She’s taught me a lot and will you too.
Thanks for sharing Judy. This is very good, concise, practical information!
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Online networking is a wonderful way to meet people who share your interests, develop relationships with peers and potential customers, and ultimately increase book sales. But there's sometimes a fine line between letting your contacts know about your book and being overly promotional. If you're too passive, you may not get much benefit from networking, but if you're too aggressive you may turn people off. Here are seven common mistakes that authors make in online networking, along with tips on how to avoid them: 1. No book information or website links on social network profiles. I'm amazed at how many authors don't even mention their books on their social profiles, or make it easy for people to find information about the book. On your Facebook profile, include the name of your book and a link to your book sales page in the little information box located just beneath your photo. You also include a link to your website in the web links section below that, and add more details in the "Bio" section on the "Info" tab of your profile. On Twitter, be sure to mention your book in the description on your profile page. You only have 160 characters to work with, so if you have several books you could say something like "author of four romantic suspense novels." On LinkedIn, take full advantage of the "title" field.  This space is designed for job titles, but you can use it to showcase your expertise and status as an author. For example: "Parenting expert and author of "Raising Happy Kids in a Crazy World."  Your title will appear along with your photo any place that you interact on LinkedIn. Be sure to include a link to your book's sales page and your website in the web links section of your profile. See this article for tips on choosing the best photo to use on your social networks. 2. Not mentioning your book in your status updates. It's fine to talk about your book in the status updates that you post on social networks, as long as that's not your main focus and you're not too pushy. Be sure to intersperse your book messages with other types of messages (personal notes, tips, links to helpful resources, thoughts on a new book you just read, etc.) I recommend that no more than 10% to 20% of your status updates be promotional or self-serving. No one wants to read a constant stream of "buy my book" messages. One way to talk about your book without seeming too promotional is to discuss your marketing activities. Here are some examples:
  • I just received the preliminary cover designs for my new book – what do you think of these?
  • Today I'm contacting bookstores about setting up signings for my new novel, BOOKTITLE. It's available at www.booktitle.com.
  • I'm so excited! Just received word that my book, BOOKTITLE, has received an award . . .
  • I just scheduled a radio interview on KWTX to discuss tips from my book, BOOKTITLE. www.booktitle.com
  • Today I launched the redesign of my website for BOOKTITLE – what do you think? www.booktitle.com
And you can always mention events and special promotions:
  • If you're in the Seattle area, please join me at 3:00 p.m. on Sunday at . . . for a free presentation based on my book, BOOKTITLE. www.booktitle.com
  • The Kindle version of BOOKTITLE has just been released! You can find it at www.booktitle.com. If you don't have a Kindle, remember you can download the Kindle app and read ebooks right from your computer.
  • Monday Madness Sale! Spread the word -- today only, all of my parenting books are on sale for 30% off. Go to www.booktitle.com to order.
3. Sending blank friend requests on social networks. About 90% of the network friend requests that I receive have no introduction at all, and most of the others have generic notes like "let's be friends." The trouble is, I don't know who most of these people are. Don't make this mistake when you send friend invitations. Be sure to introduce yourself—tell the other person who you are and why you want to connect. What interests do you share in common? If you know something specific about the person, say so. On Facebook and many other networks, you can click the "add a personal message" button in the "add as a friend" box, and type in a personalized greeting. 4. Posting promotional messages on other people's profiles or pages. It's just bad manners to post promotional messages on other people's social network profiles or pages, especially those of your competitors. I delete any such posts from my own pages. You usually have more leeway in posting messages on group pages. You can get a feel for the group's etiquette by observing that others are doing, but usually it's acceptable to make a wall post introducing yourself and your book, and also to share good news or resources with the group occasionally (see #2 above for ideas). On my Savvy Book Marketing group on Facebook, I encourage authors to introduce themselves and their books (and post their book covers), but I don't allow repeated blatant promotional messages. 5. Getting too personal. It's great to tell your online friends something about your interests, but if you're using social networks for business, you probably shouldn't be discussing your health issues, your mother-in-law, or your kid's problems. (Too much information!) It's also a good idea to be cautious about posting things like the dates you are gone on vacation. If you actively use your Facebook profile to network with family and friends, you might want to reserve your profile for personal use and use your fan page for business. See this article to learn more about fan pages. 6. Sending sales pitches to new people that you meet. It's nice to do a wall post or send a message to new friends with a greeting (great to meet you, have a wonderful day), a compliment (your website is really terrific) or a note about something that you have in common. You can even invite them to visit your website, if you're subtle about it and include other things in the message. Just be careful that your message doesn't come across as a sales pitch – that's not the way to make a good impression on a new contact. 7. Abusing direct messages. Many social networks let you send messages to your contacts or members of groups that you belong to. Unfortunately, some people abuse this feature. On Facebook, the use of direct messages to send promotional pitches has become so prevalent that many people simply tune out their messages. On LinkedIn, someone in a group that I belong to sent me several sales pitches for her products by direct message. I've never heard of this woman and she's not on my list of connections. If you use direct messages, do so sparingly and be cautious about annoying people – remember that they can "unfriend" you if they get tired of hearing from you. One way to use direct messages is to send a newsletter type of message that contains some helpful tips or resources, along with a link to your book at the end. You can also use direct messages occasionally to announce "news" such as your book launch. Remember the golden rule of networking: treat others as you would like to be treated. About the Author Dana Lynn Smith, The Savvy Book Marketer, helps authors and indie publishers learn how to sell more books through her how-to guides, blog, newsletter, and private coaching. Get her free Top Book Marketing Tips ebooks at www.BookMarketingNewsletter.com, learn more about book promotion on her blog at www.TheSavvyBookMarketer.com and follow @BookMarketer on Twitter. Want to learn more about promoting through social networks? Check the Facebook Guide for Authors and Twitter Guide for Authors.

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Post short copy to get feedback. And eventually offer a sample chapter or except, even your short table of contents. Ambien For Sale, Learning to communicate, share, participate and work through an online marketing tool like Facebook is here to stay. You may as well dive in and be counted. If you don't dive, invest in a short social media session with a book coaching expert who has traveled this path before you.

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Carisoprodol For Sale, Book Coach Says #115 February 2010

Welcome to "The Book Coach Says..."
Writing/Publishing/Promoting Your Books and Businesses

"I help professionals manifest their book dream and brand their business."

Note: To Opt-Out or Opt-In please see instructions at the end of this email.

You are receiving this newsletter because you subscribe to "The Book Coach Says..." coming to your email door for 10 years. Where can i order Carisoprodol without prescription, Important: Put my email into your address book so the spam filters don't deny you access. And, remember, purchase Carisoprodol online, I'd love to hear from you. Carisoprodol online cod, And now, look at what's coming to you.

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-Feature Article - Did you Know that your Book Brands your Business, Carisoprodol images.
-Opportunities - 14 Discounted books, Buy cheap Carisoprodol, audios and packages
-Coach's Corner - Are you Taking Time to Enjoy the View.
-Useful Tips-Using program textpad.com for tweets

====FEATURE-- DID YOU KNOW THAT YOUR BOOK BRANDS YOUR BUSINESS.

Branding is a marketing concept that's been around for decades, buy Carisoprodol without prescription. Carisoprodol For Sale, Think of Donald Trump whose name is his brand. When you buy his books, What is Carisoprodol, you'll know that HE is the brand.  Your business may be smaller, but can get a big boost when your write a book that educates your audience on your service and its benefits. Your quality eBook or print book will attract them to your business Web site and also sell books, Carisoprodol duration.

A book is the number one way to brand your business and get big credibility as well as visibility. Carisoprodol street price, You want to be known, be liked, and be the best choice among your competition to help your audience to a better life, japan, craiglist, ebay, overseas, paypal. Your book that brands you helps you stand out from the crowd, especially online, Carisoprodol For Sale. Once you get help on writing a quality, Ordering Carisoprodol online, short book, either in print or eformat, you'll want to expand even further, buy Carisoprodol from canada.

Get Big Results for your Brand with Appropriate Online Marketing

Get the word out by doing several online strategies for your book and business. Generic Carisoprodol, *Install a blog and put unique new material on it often to get your Linkedin, Facebook and Twitter audience to visit and make comments and also raise your Google ranking.  A lot of content makes this possible.

*Join twitter and instead of follower madness, Carisoprodol wiki, just connect with those in your audience or gurus in your field. Carisoprodol For Sale, Post a few times every day or so with free tips and links to tips. Carisoprodol long term, *Connect twitter tweets using Hootsuite.com with your FB fan page and LI profile page. This one action really expands your visibility.

*Write and submit original articles to only high-traffic sites, after Carisoprodol. Above all else, My Carisoprodol experience, these really show you as the savvy expert in your niche.

You can do more, but do what you do well, Carisoprodol For Sale. Schedule time for use each of these. We update all of my groups weekly at least, Carisoprodol coupon.
Follow up each month with Google Analytics and see what's working and what's not. Carisoprodol interactions, When you have an effective, memorable, brand and use powerful internet tools you can get big results, order Carisoprodol from mexican pharmacy. Carisoprodol For Sale, Your audience will think of you when they need your information to improve their life or business.

====OPPORTUNITIES-JUDY'S DISCOUNTED BOOKS

THIS NEW OPPORTUNITY OFFERS DISCOUNTS ON 14 BOOKS, Carisoprodol from canada, AUDIOS, AND PACKAGES to you who are budget minded. They are the same quality Judy always delivers, order Carisoprodol no prescription. Many of them are only $6.95. Carisoprodol mg, See them at http://www.bookcoaching.com/judy-cullins-books.php

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"Judy Cullins is the go-to person for writing your book and marketing it. She helped me some years ago to pre-sell my book before it was printed, Carisoprodol For Sale. Genius I say. I have hired Judy over the years and recently she helped me update a new site for business coaching for emerging leadership development and corporate team building, Carisoprodol price, coupon. We created three sales letters. Carisoprodol from canadian pharmacy, With a brainstorming style she takes the ho-hum copy, and with me, turns it into powerful copy, Carisoprodol steet value. Carisoprodol For Sale, She knows all kinds of marketing, and stands out from the crowd. Her warm humor keeps me going when I get stressed or discouraged. Doses Carisoprodol work, I urge you to contact Judy if you are moving on an important book project. She delivers.

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===COACH'S CORNER: ENJOY THE VIEW

Make sure to take time and enjoy the view--whatever that means for you. Carisoprodol For Sale, Yes, work on your book project at least 3 days a week. Then, get Carisoprodol, find out what tickles you and do it. Carisoprodol schedule, With my partner Bill, we decided to do a Little Local Adventure once a week. So far, we've hiked the Torrey Pines Reserve at the beach, met with friends to do a yard sale--listening to great blues music and eating bagels. Last weekend, I went to Las Vegas to see the final big show of the Divine Bette Midler. Believe me; I'm having fun at both, Carisoprodol For Sale. Are you.

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For tweeting, I write my tweet in textpad, then with a quick right click, I go to "properties" and get fast character counts under 140. For article writing, it's great, and for submissions to EA or HubPages I get almost an instant word count for them. Carisoprodol For Sale, No copying and pasting and this shareware program is free. It's one of my best business tools. I just found all of this to be 81 words.

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TO SUBSCRIBE JUST CLICK http://www.bookcoaching.com/help-writing-a-book.php and get your free new eBook "20 High-Octane Book Writing, Publishing and Marketing Book Tips."

===ABOUT THE AUTHOR

Judy Cullins, M.A., works with authors and small businesses who want to get their unique, useful message out, become well known in their field, and make consistent monthly income from their book--higher than they can imagine.

She is the author of 15 personal growth and health books and 13 book writing / publishing / promotion books and 100 special reports including "Write Your eBook or Other Short Book - Fast," "Ten Non-Techie Ways to Market Your Book Online," and "Advanced Article Marketing-Nine Mistakes and Solutions." A book and Internet marketing coach for 20 years, Judy presents over 50 book/marketing seminars and teleclasses a year, Carisoprodol For Sale. Over 70 authors have published with her in the last 5 years.
Copyright 2001-2010. This content may be reprinted or forwarded in full with author's name and contact numbers.

PRIVACY STATEMENT: We will not distribute your email address to anyone. Period.

Any Journey Is Easier With A Partner
Ph: 619/466-0622
http://www.bookcoaching.com.

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