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The 7 Deadly Sins of Online Networking

by Dana Lynn Smith

Dana Lynn Smith knows online networking like no other guru. She’s taught me a lot and will you too.
Thanks for sharing Judy. This is very good, concise, practical information!
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Online networking is a wonderful way to meet people who share your interests, develop relationships with peers and potential customers, and ultimately increase book sales. But there's sometimes a fine line between letting your contacts know about your book and being overly promotional. If you're too passive, you may not get much benefit from networking, but if you're too aggressive you may turn people off. Here are seven common mistakes that authors make in online networking, along with tips on how to avoid them: 1. No book information or website links on social network profiles. I'm amazed at how many authors don't even mention their books on their social profiles, or make it easy for people to find information about the book. On your Facebook profile, include the name of your book and a link to your book sales page in the little information box located just beneath your photo. You also include a link to your website in the web links section below that, and add more details in the "Bio" section on the "Info" tab of your profile. On Twitter, be sure to mention your book in the description on your profile page. You only have 160 characters to work with, so if you have several books you could say something like "author of four romantic suspense novels." On LinkedIn, take full advantage of the "title" field.  This space is designed for job titles, but you can use it to showcase your expertise and status as an author. For example: "Parenting expert and author of "Raising Happy Kids in a Crazy World."  Your title will appear along with your photo any place that you interact on LinkedIn. Be sure to include a link to your book's sales page and your website in the web links section of your profile. See this article for tips on choosing the best photo to use on your social networks. 2. Not mentioning your book in your status updates. It's fine to talk about your book in the status updates that you post on social networks, as long as that's not your main focus and you're not too pushy. Be sure to intersperse your book messages with other types of messages (personal notes, tips, links to helpful resources, thoughts on a new book you just read, etc.) I recommend that no more than 10% to 20% of your status updates be promotional or self-serving. No one wants to read a constant stream of "buy my book" messages. One way to talk about your book without seeming too promotional is to discuss your marketing activities. Here are some examples:
  • I just received the preliminary cover designs for my new book – what do you think of these?
  • Today I'm contacting bookstores about setting up signings for my new novel, BOOKTITLE. It's available at www.booktitle.com.
  • I'm so excited! Just received word that my book, BOOKTITLE, has received an award . . .
  • I just scheduled a radio interview on KWTX to discuss tips from my book, BOOKTITLE. www.booktitle.com
  • Today I launched the redesign of my website for BOOKTITLE – what do you think? www.booktitle.com
And you can always mention events and special promotions:
  • If you're in the Seattle area, please join me at 3:00 p.m. on Sunday at . . . for a free presentation based on my book, BOOKTITLE. www.booktitle.com
  • The Kindle version of BOOKTITLE has just been released! You can find it at www.booktitle.com. If you don't have a Kindle, remember you can download the Kindle app and read ebooks right from your computer.
  • Monday Madness Sale! Spread the word -- today only, all of my parenting books are on sale for 30% off. Go to www.booktitle.com to order.
3. Sending blank friend requests on social networks. About 90% of the network friend requests that I receive have no introduction at all, and most of the others have generic notes like "let's be friends." The trouble is, I don't know who most of these people are. Don't make this mistake when you send friend invitations. Be sure to introduce yourself—tell the other person who you are and why you want to connect. What interests do you share in common? If you know something specific about the person, say so. On Facebook and many other networks, you can click the "add a personal message" button in the "add as a friend" box, and type in a personalized greeting. 4. Posting promotional messages on other people's profiles or pages. It's just bad manners to post promotional messages on other people's social network profiles or pages, especially those of your competitors. I delete any such posts from my own pages. You usually have more leeway in posting messages on group pages. You can get a feel for the group's etiquette by observing that others are doing, but usually it's acceptable to make a wall post introducing yourself and your book, and also to share good news or resources with the group occasionally (see #2 above for ideas). On my Savvy Book Marketing group on Facebook, I encourage authors to introduce themselves and their books (and post their book covers), but I don't allow repeated blatant promotional messages. 5. Getting too personal. It's great to tell your online friends something about your interests, but if you're using social networks for business, you probably shouldn't be discussing your health issues, your mother-in-law, or your kid's problems. (Too much information!) It's also a good idea to be cautious about posting things like the dates you are gone on vacation. If you actively use your Facebook profile to network with family and friends, you might want to reserve your profile for personal use and use your fan page for business. See this article to learn more about fan pages. 6. Sending sales pitches to new people that you meet. It's nice to do a wall post or send a message to new friends with a greeting (great to meet you, have a wonderful day), a compliment (your website is really terrific) or a note about something that you have in common. You can even invite them to visit your website, if you're subtle about it and include other things in the message. Just be careful that your message doesn't come across as a sales pitch – that's not the way to make a good impression on a new contact. 7. Abusing direct messages. Many social networks let you send messages to your contacts or members of groups that you belong to. Unfortunately, some people abuse this feature. On Facebook, the use of direct messages to send promotional pitches has become so prevalent that many people simply tune out their messages. On LinkedIn, someone in a group that I belong to sent me several sales pitches for her products by direct message. I've never heard of this woman and she's not on my list of connections. If you use direct messages, do so sparingly and be cautious about annoying people – remember that they can "unfriend" you if they get tired of hearing from you. One way to use direct messages is to send a newsletter type of message that contains some helpful tips or resources, along with a link to your book at the end. You can also use direct messages occasionally to announce "news" such as your book launch. Remember the golden rule of networking: treat others as you would like to be treated. About the Author Dana Lynn Smith, The Savvy Book Marketer, helps authors and indie publishers learn how to sell more books through her how-to guides, blog, newsletter, and private coaching. Get her free Top Book Marketing Tips ebooks at www.BookMarketingNewsletter.com, learn more about book promotion on her blog at www.TheSavvyBookMarketer.com and follow @BookMarketer on Twitter. Want to learn more about promoting through social networks? Check the Facebook Guide for Authors and Twitter Guide for Authors.

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Do you Have These Two Missing Links for Your Social Media Marketing?

OK. You joined Twitter, Facebook and LinkedIn. You put up your profile. Many of you are internet savvy, and yet, you may have missed two details you need to implement before you can expect success in your your book or business success. The 2 steps that take more commitment. My own early mistakes included not updating my original LinkedIn and Facebook profiles, and not being set up for big success with my blog articles (creating content is so important for sales later) on writing books, promotions, blogs and social media marketing. For my bigger success, I got some great coaching (costing only $200 or so) that catapulted my website conversions! (these are what bring sales)

Here's Two Steps to Get to 100% Success!

Step One. Commit to developing an interactive social marketing strategy.

You need an overall strategy, plus concentrating more on what works best for you. For me, I do HootSuite for Tweets that go to my Facebook business (fan) page, LinkedIn connections, and of course, Twitter followers. I concentrate on LinkedIn groups, of which I belong to 50 and network in 25 of them regularly. From my blog submissions each week to LI, FB and Twitter, my target web traffic shot from 2500 to over 6000 a month over the past 6 months - mostly from LinkedIn, my search engine traffic, and people searching for me by my name, Judy Cullins. So why spread yourself too wide and get only buckshot results? The second part of your plan must include particular best promotion actions--the ones that will bring your clients coming! The third part of your plan must include a schedule of promotions to monetize your social media marketing efforts.

Step Two. You gotta invest some money and time into your success plan.

That means going beyond just free blog posts or information from LinkedIn groups. Do read how to books. Do schedule a half hour of so with a coach who knows the way in these three venues, and has proven success. What key actions are you missing in your social media that brands you, your book, or your business?

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1. Share 2 tweets a day you submit to HootSuite that automatically go to your Facebook page.

And even your LI page if you want, Ambien For Sale. Include a promotion blurb to a blog URL or program you offer that relates to your book, Ambien overnight. Ambien dangers, For instance, I just shared this tweet in my FB fan page in August, Ambien use, Ambien reviews, 2011:

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2, real brand Ambien online. Herbal Ambien, Give valuable tips freely that come from your non-fiction or how-to book.

Here's one from my LinkedIn Marketing for Authors book:

Tip - Keep your profile fresh and searchable with keywords after your name. For Judy Cullins:
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3. Share some scenes and your main character's conflicts in a short blurb with a link to your fiction book.

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6, Ambien For Sale. Create an active Twitter or LinkedIn campaign to get more of your audience to "like" your page (fan page).

For instance, get Ambien, in one book group I belong to in LinkedIn, Someone started a discussion on "Help Each Other - Let's Exchange our FB fan page links." This can be good if you target who you want to interact with and develop relationships with. And in Facebook, you can also ask the same. We need to build our audience list online and in our website's database.

7. Offer a free ebook or report or video when any of your FB audience opts into a subscription at your website.

Ambien For Sale, The freebie is the ethical bribe you give. Offer this every few weeks or so.

8. Find and join interest groups, expert fan pages and book groups that relate to your writing project.

The more targeted people you attract, the more they may buy your book.

9. Remember, book sales come after the relationships are established.

It takes many steps to sell books, so put your patient hat on for this adventure, Ambien For Sale. Be in it for the long term.

10. Ask for feedback in your groups.

Post short copy to get feedback. And eventually offer a sample chapter or except, even your short table of contents. Ambien For Sale, Learning to communicate, share, participate and work through an online marketing tool like Facebook is here to stay. You may as well dive in and be counted. If you don't dive, invest in a short social media session with a book coaching expert who has traveled this path before you.

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Step One. Revitalize and update your website.

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Buy Ambien Without Prescription, Step Three. Cheap Ambien no rx, Know where to start. Twitter, Ambien no rx, Order Ambien no prescription, FB or LinkedIn?

I'm glad I made most of my mistakes early on in Twitter, such as wasting time and money to following lots of people, Ambien used for. Doses Ambien work, You follow me and I’ll follow you/ No more. The better way is to earn followers, buy Ambien from canada, Ambien reviews, fans, or contacts, taking Ambien. If you are starting out, join Twitter, Buy Ambien Without Prescription. Ambien blogs, Then follow only those professionals who can give you solid marketing information. Forget the masses who may not even want your information, buy generic Ambien. Buy cheap Ambien no rx, Develop a relationship with the ones who have gone before you.

Step Four, Ambien trusted pharmacy reviews. Join Facebook and get your message out.

Buy Ambien Without Prescription, Two ways: Write a Welcome page sharing what you can give your fans. Ambien over the counter, Include a short back story to brand yourself, your business and your books, buy no prescription Ambien online. Ambien recreational, Include your most popular books with links to your site where you sell them. I'm updating mine this week, order Ambien from United States pharmacy. Create a fan page where you can share your blog URLs and interact with your fans. The names change, but this is the page where you shine, Buy Ambien Without Prescription. Add new graphics - a book cover, your website, or your own group at LinkedIn or Facebook or Twitter. Put Judy Cullins into the search bars on any of these places to see this marketing in action.

Step Five. Join LinkedIn and see your book and service sales increase 5-fold.

Buy Ambien Without Prescription, Most people join, put up a bare bones profile, then stagnate because they don't know what or how to do it. Establish a name for yourself by joining appropriate groups - the ones you can network in and the ones in your non-fiction niche or fiction genre. Read eBooks on LinkedIn Marketing or Monetizing your LinkedIn Profile. Take a seminar to figure how to get more visibility, credibility, and trust from your target audience.

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When I added my WordPress blog to my business website, in three months, my targeted monthly traffic went from 2000 to over 4500 a month to my site. These numbers keep going up. My audience comes mostly from LinkedIn, actually LinkedIn is my 2nd source of traffic behind my website URL because I'm consistent and follow my plan with scheduled writing days alternated with commenting days. My time investment. Buy Ambien Without Prescription, About an hour a day, since I found out how well this method works.

Step Seven. Stay consistent and give regular tips in the group discussions where you can.

Ask a "stupid" question too to get interactions. Add new groups to network in. And drop those with small numbers or who aren't active, Buy Ambien Without Prescription. Why waste a minute on the unlikely audiences who aren't into your work, your information or your personality.

Establish yourself as a thought leader.

Form your own LinkedIn group. Spread your ideas. Buy Ambien Without Prescription, When you build a successful community, your members of the community itself will do the work required to grow the site, generate content and expand your business further. For example, my writing and marketing group grew from 502 years ago to over 2400 as of July 2011. How did that happen. I followed these steps, have a knack for seeing opportunities online, and I know how to write powerful promotion copy. These insights, strategies, and actions are what I show my coaching clients in a 30-minute strategy phone session with my "Walk About" for each Social Media venue.

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Alprazolam For Sale, Maybe you put up a profile in haste, had an assistant do it, or just put up a bare bones script. That's how most of us start at LinkedIn because we didn't have enough powerful information on our goals or our audience to do it right.

If you want to monetize your profile, and save marketing time, order Alprazolam online overnight delivery no prescription, be sure to take some time writing your profile to your one audience that really wants to know you. If you don't really know who you want to connect with on LinkedIn, Where to buy Alprazolam, your profile visitor may be confused as to what your focus is, and think "It's not for me."

Benefits of Creating Your Best Profile…

It includes more interactions with your best audience, more viability, more useful connections, where can i find Alprazolam online, more profitable joint ventures, more target web traffic for sales, What is Alprazolam, and more credibility that makes you out the savvy expert.

Four Things to Know Before you Write your Profile

1. Know your specific audience before you write or market anything!

Most LinkedIn new business profiles make this mistake in the "summary" section, Alprazolam For Sale. They focus on what they do instead of what challenge or concern their audience has. Stop trying to reach everyone - reach only the audience who cares about you and your work, australia, uk, us, usa. When you don't focus on one primary audience, your profile will lack clarity and will seem vague. Alprazolam gel, ointment, cream, pill, spray, continuous-release, extended-release, Recently I coached a business owner life coach. Alprazolam For Sale, I recommended that she remove other talents and other sites on her profile that didn't support her new business goals. What a difference when she changed it. She made changes in her summary to address her audience's questions about their life challenges. This one change showed off her talents, Alprazolam description, her blogs and her books, and her profile visitors increased accordingly. Where can i buy Alprazolam online, Positive Results from Knowing Your Primary Audience

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Action Step: Before you put up your profile, write a "Dear Audience" letter and include your audience's challenges and how you can help them solve them, Alprazolam For Sale. Transfer these into your updated "summary." And look at some really savvy LinkedIn profile examples, Alprazolam images.

Two. Know your Purpose on LinkedIn.

Most new LinkedIn people think their purpose is to sell themselves, Alprazolam dangers, their books and their services. And that if they build their profile, visitors will come. Alprazolam For Sale, Not true. You need to give this part some thinking time, Alprazolam from canada.

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Of course you want more business. That comes a bit later - maybe even after a year, Alprazolam For Sale. Alprazolam wiki, What I appreciate now since I've been consistent with my LinkedIn marketing for over two years, that I'm getting daily book sales and a few clients each week to always keep my "sweet" number going.

One of your purposes is to get bigger visibility and credibility on LinkedIn. And, purchase Alprazolam for sale, that takes a while. Another purpose on LinkedIn is to educate your primary audience on what you have to offer and who you are. Alprazolam For Sale, This happens on your profile pages in the summary section. Alprazolam pharmacy, LinkedIn audiences won't go to your site and buy from you until they know you, like you and trust you enough. So, you need to pay a lot of attention to getting your message and personality out to them in a non-pushy way, Alprazolam long term.

Where and When Can You Sell?

One goal is to eventually get your LinkedIn profile visitors to your website, to your programs, Is Alprazolam addictive, to your products where you do the selling in sales letters. You must collect those precious emails from your audience at your site, (opt-in database) and then stay in touch with them there.

I send my website subscribers new, useful information on writing and marketing each week, Alprazolam For Sale. Each 4th week, Alprazolam no prescription, I make them an irresistible offer they can't refuse.

Three. Alprazolam class, Start with the Basics. Decide What to Write First, Second, and Third.., buy Alprazolam without a prescription.

Alprazolam For Sale, Usually we write the summary first. And that must engage, so profile visitors, Alprazolam results, just like your web visitors, will want to interact with you. You may not realize it yet, but to effectively engage your audience, canada, mexico, india, you'll need to update this section every month or so. I've changed mine 5 times and still want to make it even better. Buy Alprazolam from canada, Remember, your profile will evolve when you do. It takes some time to get it just right, Alprazolam For Sale.

Also, know that LinkedIn and every other social media venues make a lot of changes in rules, Alprazolam no rx, systems, profile parts and navigation. Alprazolam cost, So, if you are committed to being successful on LinkedIn, you must go with changes and update again and again. Your visitors will spot right away a dull, Alprazolam overnight, brochure profile - one that is stagnant and has no juice.

Judy's LinkedIn Marketing Tip: Rather than write on your LinkedIn profile directly, Alprazolam blogs, write offline in Word or Textpad your drafts, and when polished, copy and paste into the editing system. Alprazolam For Sale, Make a list of the most important things to say. And write with a YOU point of view to serve your audience, cheap Alprazolam no rx, and reduce those sentences that start with "I"

Stand Out from the Crowd

While not the focus of this piece, you also need to optimize your LI name. Alprazolam natural, Do some long-tail key word research to add after your name at the very top of your profile. Take a look at mine on LinkedIn, and when you write "writing coach," "book marketing, real brand Alprazolam online," "ebook publishing," or "book coaching" in the LI search bar, you will see that I am either #1, #2 or #3 in comparison to all of my competition. Before I optimized my profile, I was #6 or #9, or not even on the first page.

When LinkedIn people are looking for a service, they use the search bar, Alprazolam For Sale. If you can get on page one, just like Google, you'll have an advantage.

Four: Include your Branding Story on your profile.

It's similar to the one for my websites. My site's section "About Judy" and my LinkedIn profile includes my story there with my achievements. Alprazolam For Sale, Your branding story includes your back story, the story of who you are and why you do what you do. People are inspired by the why.

Branding Example: Part of my branding story includes the barriers I overcame - why I left traditional publishing and marketing a book and never looked back once I got on the internet, turning to easier eBooks and social media marketing. In my book coaching sessions, I combine my straight forward book business know how with the compassion a client needs to get those chapters into gems that their audiences will finish reading and recommend. We brainstorm writing solutions with just one edit, so it's fast. I don't want them to be disappointed in sales and the journey.

Be sure to take time to make that strong, positive first impression, before you publish.

Check out my hour+ audio download
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Two Things I know from 25 years coaching and 11 years online:



  1. When your visitor comes to your site, Order Zelnorm no prescription, they are not looking to buy, but to check you out. They want to see immediately what you can do for them, get Zelnorm. No mission statements on the first page. Zelnorm schedule, No copy about you. Aim your copy about your book to your audiences' wants and needs, Zelnorm For Sale. Give compassion toward your visitor. Understand them, Zelnorm forum, and write copy to attract, Taking Zelnorm, educate and entertain them. And, you’ll need to recheck and update your website so that you can sell your books and services there automatically, Zelnorm duration. That also means some long-tail key word knowledge. This all took me about 5 years to master.
  2. Zelnorm For Sale, You need to get more people to know you, trust you and like you before they will come to your site. Zelnorm treatment, One way is to use social media marketing to attract your audience to your website where you sell your products or services.


Remember, the web changes all the time and you need to keep up with those changes if you want to be known, revered, rx free Zelnorm, respected, Japan, craiglist, ebay, overseas, paypal, and contacted by your primary audience (market).

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  4. a sample phone consultation or coaching session at a low cost, Zelnorm mg. For potential clients, Is Zelnorm safe, I offer 30 minutes for only $35 until Jan, 2011.

  5. a free teleseminar or webinar and give away a lot of useful information so you attract your audience for more. For my free eBook teleseminar, 300 people signed up, Zelnorm For Sale. 23 people came to my follow up offer of writing and rewriting their non-fiction books on two small group coaching 90 minutes each, Zelnorm interactions. These how to sessions's fees were $59.95 each. Zelnorm description, Over 20 bought my eBook and, 15 more booked a private session with me. All of these special offers that came from a free teleseminar added nicely to my monthly income.

  6. your book into shorter books (eBooks work great) to market your programs and longer books.

  7. your books intro short email courses or longer home study programs or auditory MP3's.

  8. your books, buy Zelnorm online cod, some shorter ones for different skills sets. Zelnorm For Sale, My site offers my 13 business books for solo professionals, authors, and other small businesses including one for ebook and print writing and my latest short book on optimizing your Linkedin presence for better book and business sales.


FACT: You won’t get real sales unless you follow up your data base regularly (about 1X a week). Cheap Zelnorm no rx, That means you must collect those emails of people who relate to you, love your information, and want be a part of it, where can i find Zelnorm online.

* your more expensive programs or coaching and consulting packages after your visitor has already gotten to know you well, Zelnorm long term, like you, and trust you as the right "go to" person in your niche.

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Any one in these groups are welcome to my free information on my site, such as this article, but need to hire me for advice and feedback on any book, blog, Linkedin, or website writing project they have, Zelnorm For Sale.

For example, where to buy Zelnorm, one new client is techie enough, Fast shipping Zelnorm, but doesn't know how to engage his possible book clients on his talent of graphics for book covers and websites. He is sending me 2-3 blog draft articles to give him feedback to show where he is off base and we brainstorm brilliant solutions together on the coaching call. It's all interactive and with feedback, Zelnorm online cod, which is what every writer needs to move themselves to ongoing profits. Buying Zelnorm online over the counter, Improving where you are takes one step at a time. Just dive in and get started. One of my mottos tells it all: Instead of "Get Ready, generic Zelnorm, Aim, Zelnorm recreational, and Fire," think, "Get Ready, Fire and Aim."

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Loprazolam For Sale, 3. Create short sales letters for your service.

This is a most important copywriting task that many coaches just don't pay attention to, australia, uk, us, usa. Loprazolam maximum dosage, Send out the one page version via email when you get an inquiry. Post a similar one on your Web site under your "coaching pages." Include long-tailed key words to optimize your site at the top, order Loprazolam from United States pharmacy. Cheap Loprazolam, Then, a short paragraph on your service followed by 5 bulleted benefits, buy Loprazolam online no prescription, Buy Loprazolam online cod, 2-3 testimonials, and your guarantee, taking Loprazolam. To get started, get ideas from my web pages, Loprazolam For Sale. Get Loprazolam,

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9, Loprazolam For Sale. Choose two-to three favorite ways to market first.

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10. Rewrite and optimize your Web site, especially the home page if you are not attracting three-five new clients a month.

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For more ways to join the 5% Club, see Judy's small group book coaching on pre-marketing skills #1 at http://bookcoaching.com/increase-ebook-readers-sales.php

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There is more to solving what's not working for you at Linkedin that takes a little hands on help from a coach, a book or a teleseminar. If you want more help on finding your best audiences on Linkedin, and other best tactics, see Judy's upcoming teleseminar with her free book: LinkedIn Marketing: 8 Best Tactics to Build Book and Business Sales.

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