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The 7 Deadly Sins of Online Networking

by Dana Lynn Smith

Dana Lynn Smith knows online networking like no other guru. She’s taught me a lot and will you too.
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Online networking is a wonderful way to meet people who share your interests, develop relationships with peers and potential customers, and ultimately increase book sales. But there's sometimes a fine line between letting your contacts know about your book and being overly promotional. If you're too passive, you may not get much benefit from networking, but if you're too aggressive you may turn people off. Here are seven common mistakes that authors make in online networking, along with tips on how to avoid them: 1. No book information or website links on social network profiles. I'm amazed at how many authors don't even mention their books on their social profiles, or make it easy for people to find information about the book. On your Facebook profile, include the name of your book and a link to your book sales page in the little information box located just beneath your photo. You also include a link to your website in the web links section below that, and add more details in the "Bio" section on the "Info" tab of your profile. On Twitter, be sure to mention your book in the description on your profile page. You only have 160 characters to work with, so if you have several books you could say something like "author of four romantic suspense novels." On LinkedIn, take full advantage of the "title" field.  This space is designed for job titles, but you can use it to showcase your expertise and status as an author. For example: "Parenting expert and author of "Raising Happy Kids in a Crazy World."  Your title will appear along with your photo any place that you interact on LinkedIn. Be sure to include a link to your book's sales page and your website in the web links section of your profile. See this article for tips on choosing the best photo to use on your social networks. 2. Not mentioning your book in your status updates. It's fine to talk about your book in the status updates that you post on social networks, as long as that's not your main focus and you're not too pushy. Be sure to intersperse your book messages with other types of messages (personal notes, tips, links to helpful resources, thoughts on a new book you just read, etc.) I recommend that no more than 10% to 20% of your status updates be promotional or self-serving. No one wants to read a constant stream of "buy my book" messages. One way to talk about your book without seeming too promotional is to discuss your marketing activities. Here are some examples:
  • I just received the preliminary cover designs for my new book – what do you think of these?
  • Today I'm contacting bookstores about setting up signings for my new novel, BOOKTITLE. It's available at www.booktitle.com.
  • I'm so excited! Just received word that my book, BOOKTITLE, has received an award . . .
  • I just scheduled a radio interview on KWTX to discuss tips from my book, BOOKTITLE. www.booktitle.com
  • Today I launched the redesign of my website for BOOKTITLE – what do you think? www.booktitle.com
And you can always mention events and special promotions:
  • If you're in the Seattle area, please join me at 3:00 p.m. on Sunday at . . . for a free presentation based on my book, BOOKTITLE. www.booktitle.com
  • The Kindle version of BOOKTITLE has just been released! You can find it at www.booktitle.com. If you don't have a Kindle, remember you can download the Kindle app and read ebooks right from your computer.
  • Monday Madness Sale! Spread the word -- today only, all of my parenting books are on sale for 30% off. Go to www.booktitle.com to order.
3. Sending blank friend requests on social networks. About 90% of the network friend requests that I receive have no introduction at all, and most of the others have generic notes like "let's be friends." The trouble is, I don't know who most of these people are. Don't make this mistake when you send friend invitations. Be sure to introduce yourself—tell the other person who you are and why you want to connect. What interests do you share in common? If you know something specific about the person, say so. On Facebook and many other networks, you can click the "add a personal message" button in the "add as a friend" box, and type in a personalized greeting. 4. Posting promotional messages on other people's profiles or pages. It's just bad manners to post promotional messages on other people's social network profiles or pages, especially those of your competitors. I delete any such posts from my own pages. You usually have more leeway in posting messages on group pages. You can get a feel for the group's etiquette by observing that others are doing, but usually it's acceptable to make a wall post introducing yourself and your book, and also to share good news or resources with the group occasionally (see #2 above for ideas). On my Savvy Book Marketing group on Facebook, I encourage authors to introduce themselves and their books (and post their book covers), but I don't allow repeated blatant promotional messages. 5. Getting too personal. It's great to tell your online friends something about your interests, but if you're using social networks for business, you probably shouldn't be discussing your health issues, your mother-in-law, or your kid's problems. (Too much information!) It's also a good idea to be cautious about posting things like the dates you are gone on vacation. If you actively use your Facebook profile to network with family and friends, you might want to reserve your profile for personal use and use your fan page for business. See this article to learn more about fan pages. 6. Sending sales pitches to new people that you meet. It's nice to do a wall post or send a message to new friends with a greeting (great to meet you, have a wonderful day), a compliment (your website is really terrific) or a note about something that you have in common. You can even invite them to visit your website, if you're subtle about it and include other things in the message. Just be careful that your message doesn't come across as a sales pitch – that's not the way to make a good impression on a new contact. 7. Abusing direct messages. Many social networks let you send messages to your contacts or members of groups that you belong to. Unfortunately, some people abuse this feature. On Facebook, the use of direct messages to send promotional pitches has become so prevalent that many people simply tune out their messages. On LinkedIn, someone in a group that I belong to sent me several sales pitches for her products by direct message. I've never heard of this woman and she's not on my list of connections. If you use direct messages, do so sparingly and be cautious about annoying people – remember that they can "unfriend" you if they get tired of hearing from you. One way to use direct messages is to send a newsletter type of message that contains some helpful tips or resources, along with a link to your book at the end. You can also use direct messages occasionally to announce "news" such as your book launch. Remember the golden rule of networking: treat others as you would like to be treated. About the Author Dana Lynn Smith, The Savvy Book Marketer, helps authors and indie publishers learn how to sell more books through her how-to guides, blog, newsletter, and private coaching. Get her free Top Book Marketing Tips ebooks at www.BookMarketingNewsletter.com, learn more about book promotion on her blog at www.TheSavvyBookMarketer.com and follow @BookMarketer on Twitter. Want to learn more about promoting through social networks? Check the Facebook Guide for Authors and Twitter Guide for Authors.

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Do you Have These Two Missing Links for Your Social Media Marketing?

OK. You joined Twitter, Facebook and LinkedIn. You put up your profile. Many of you are internet savvy, and yet, you may have missed two details you need to implement before you can expect success in your your book or business success. The 2 steps that take more commitment. My own early mistakes included not updating my original LinkedIn and Facebook profiles, and not being set up for big success with my blog articles (creating content is so important for sales later) on writing books, promotions, blogs and social media marketing. For my bigger success, I got some great coaching (costing only $200 or so) that catapulted my website conversions! (these are what bring sales)

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Step One. Commit to developing an interactive social marketing strategy.

You need an overall strategy, plus concentrating more on what works best for you. For me, I do HootSuite for Tweets that go to my Facebook business (fan) page, LinkedIn connections, and of course, Twitter followers. I concentrate on LinkedIn groups, of which I belong to 50 and network in 25 of them regularly. From my blog submissions each week to LI, FB and Twitter, my target web traffic shot from 2500 to over 6000 a month over the past 6 months - mostly from LinkedIn, my search engine traffic, and people searching for me by my name, Judy Cullins. So why spread yourself too wide and get only buckshot results? The second part of your plan must include particular best promotion actions--the ones that will bring your clients coming! The third part of your plan must include a schedule of promotions to monetize your social media marketing efforts.

Step Two. You gotta invest some money and time into your success plan.

That means going beyond just free blog posts or information from LinkedIn groups. Do read how to books. Do schedule a half hour of so with a coach who knows the way in these three venues, and has proven success. What key actions are you missing in your social media that brands you, your book, or your business?

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And even your LI page if you want, Ambien For Sale. Include a promotion blurb to a blog URL or program you offer that relates to your book, Ambien overnight. Ambien dangers, For instance, I just shared this tweet in my FB fan page in August, Ambien use, Ambien reviews, 2011:

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Here's one from my LinkedIn Marketing for Authors book:

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3. Share some scenes and your main character's conflicts in a short blurb with a link to your fiction book.

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8. Find and join interest groups, expert fan pages and book groups that relate to your writing project.

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Post short copy to get feedback. And eventually offer a sample chapter or except, even your short table of contents. Ambien For Sale, Learning to communicate, share, participate and work through an online marketing tool like Facebook is here to stay. You may as well dive in and be counted. If you don't dive, invest in a short social media session with a book coaching expert who has traveled this path before you.

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Step Four, Ambien trusted pharmacy reviews. Join Facebook and get your message out.

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Finally, know it always takes a little mentoring to keep the ball rolling and give you enough detailed steps to make your Linkedin efforts realize big numbers at your site, followed by big sales. For less than the cost of a good dinner, you can get what you need in a 90 minute group coaching format, with a free eBook and audio to boot.

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6. Communicate with those followers that want your information, and who tweet about your or ask a question.

Check out this link http://www.search.twitter.com Here, you can see who has connected with you in some way. Pay attention to this part of your twitter promotion every other day. If you want connect with me see http://www.twitter.com/coachjudy

7, Famvir For Sale. Interact with your audience using a desktop Twitter manager like Tweet Deck. It's free too. Here you can see what's happening on Twitter in one place. Who has mentioned you. Famvir For Sale, And what direct messages you've received. My opinion is that most special messages try to sell you something.

Does this sound like too much. Hardly. I spend less than a hour every few days on Twitter, another hour on LinkedIn and delegate my Facebook management to my VA, so I can keep creating this great content to keep my audience interested, even seduced my know how. This one article took me a little less an hour, Famvir For Sale.

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===ABOUT THE AUTHOR

Judy Cullins, M.A., works with authors and small businesses who want to get their unique, useful message out, become well known in their field, and make consistent monthly income from their book--higher than they can imagine.

She is the author of 15 personal growth and health books and 13 book writing / publishing / promotion books and 100 special reports including "Write Your eBook or Other Short Book - Fast," "Ten Non-Techie Ways to Market Your Book Online," and "Advanced Article Marketing-Nine Mistakes and Solutions." A book and Internet marketing coach for 20 years, Judy presents over 50 book/marketing seminars and teleclasses a year, Carisoprodol For Sale. Over 70 authors have published with her in the last 5 years.
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