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eBook Introduction Example

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Sharing is Caring!

What great techniques do you use in your book’s introduction to draw in, engage, and entice your reader to buy and finish your book.

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  • Betsy A. Riley

    Very nice post. I can use that immediately for a non-fiction book I am wrapping up.

  • Gael McCarte


    You are in fine form in this post. Thank you

  • ChristinaLi

    Thank you for this post. This makes a lot of sense, especially the fact that the focus is primarily on the reader. As for the reason you put ‘why you wrote this book’ that’s adding trust and familiarity. Then, again you show real value and end with a call to action. Great post!

  • Frances

    I just saved this information for future reference — a book I plan to publish this summer. Thanks for sharing your expertise! BTW: I hope your wrist is healing. Be well.

  • Judy Mackenzie

    Thank you Judy for your timely information. I was just faced with writing this copy today and felt adrift. Great work, Many thanks.

  • summit4sucess

    Thanks for sharing , my ebook is coming together faster. How-to’s are good to read, if we keep them simple.

  • Debby

    Judy, you always have such great advice. Thanks for sharing. I struggle with Facebook and Twitter. Let me whine … "Do I have too?"

    I’m a genuine techie and I learn fast, but I’ve tried Facebook and Twitter and just don’t like ’em. Everybody seems to want to be my friend … and I have no idea who they are. I don’t get the point. I ain’t that old, but …

  • Judy Cullins

    Debby, I know I’m late responding-but my blog had a boo boo. We fixed it and now I can interact more.


    Don’t collect empty friends or followers. Follow people in your field that are experts and add your target audience – only the ones who love your information. When you go to my twitter page go to @coachjudy

    You see my advice in motion.


  • Wendy Gaylord

    Thanks for this. You just helped my write the introduction to my book.

  • Judy Cullins

    Hi Wendy, Glad my formula worked for you book introduction. From my view, it’s a mini sales letter!

    Let me know how your book is going and any questions I can help provide answers for.


  • Kelliann McDonald


    I just finished my first ebook, The 7 Stages of Highly Effective Event Management & Production, and needed to draft the intro.

    I Googled and miraculously landed on your page.

    Thanks so much for the tips mentioned above. Very helpful! I was able to knock out my intro in half an hour. The mini sales letter approach worked like a charm for me. Thanks again!

    All the best,

    Kelliann McDonald

  • Judy Cullins

    Kelliann, So great it all worked. Event mangement is so important today.

  • David Phoebe

    Great advice. Thanks. Will tweak it for my purposes. Great help, thanks again.

  • Judy Cullins

    David, glad this article helped you. I have a lot more info to create an ebook that will sell. Check out

  • Kelliann McDonald

    Yes, Judy, event management and promotion is complex, lots of moving parts.

    If anyone is interested, I’ve developed a free downloadable infographic that coincides with “The 7 Stages” eBook that outlines the 7 essential techniques for effective event management.

    Both are available here

  • irene

    I just finished writing my first novel. After wasting alot of time trying to get my book published i found this website called and it helped me publish my book and get revenue from it.

  • Ande Lyons

    I was getting NOWHERE fast in my attempts to write an introduction for my book, Loving and Lasting. So I Googled “how to write a great introduction” and VIOLA!

    Your FAB 5 Steps have saved the day – thank you Goddess Judy!

  • Angela Bentley

    Great information. Just what I was looking for. Thanks.

  • Sacha

    Great info thx

  • Reta

    Excellent tips and great advice. is there any further suggestion for writing an introduction for a book , which include several articles of different authors. Thanks a lot

  • Judy Cullins

    Hi Reta,
    Good question. My philosophy includes writing for one primary audience per book. That way, your marketing is much easier because it’s laser focused. Using more than one audience, the author needs to include each one in each chapter, or you’ll lose your readers.

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