Book Writing, Self Publishing, and Marketing Coach

Write Chapters to Win Over Your Audience

Excite Your AudienceWant to write your non-fiction book chapters so clearly that your readers will find you easy to read, finish your ebook and become your 24/7 sales team? Word of mouth is still one of the best ways to get known.

Most new authors write what they want their audience to know from their expertise. One attorney wanted to brand himself and sell other products from a free eBook of 10 Best Tips… for his primary audience.

Remember, legalese and academia writing is like a lecture. Your busy audience online wants short and easy. They don’t want what you know exactly; they primarily want their specific problems and concerns answered by you.

Here’s Three Writing Tips for Engaging Non-Fiction Chapters

One. Open each (Yes, every one) chapter with a hook.

First. Ask questions your audience has about your topic and what they are experiencing now.

Remember, they don’t care about you. They want answers for their problems and challenges. They want what you can do for them around their concerns. For example, in a chapter titled - Why Write a Book? - do you worry about not making enough money on your project? Do you worry that your audience will not like what you write?

Second. Write the benefits of every chapter in a sentence or two in a paragraph following the questions.

This engages your readers to want to read the whole chapter. If they finish, the will recommend your book. For example, “In this chapter, you will discover, transform, see, feel and increase/decrease and more) what your audience’s goals are.

Two. In the middle part of your chapter, use headings and subheadings to make it easy for your reader to find what he/she wants.

These headings can keep focus on your important information. They motivate the reader to keep going. Questions also make good headings.

For example: What’s Frustrating for You in this Topic?

Then simply answer it in your own words - friendly, I hope. Get away from stiff - embrace your audience. Another example is to create a story heading followed by the story and in a conversation, use a wonderful fiction technique - dialogue. Use short dialogue to show a character’s views rather than telling. Remember the advice from all your writing teachers? Show, don’t tell? Old, but good advice. Paying attention to this one eliminates dull, boring, stiff copy. Engage your audience in each paragraph.

Three. Make your sentence length shorter than longer.

Aim for easy to read ones under 17 words. Create a variety of sentences. Use fragments for drama - TRUE: for instance.

Make your paragraphs short too. Your audience (you included) want information short, sweet and useful. Use only 3-4 sentences in each paragraph. Today’s audience doesn’t want a long tome on your topic. That’s the old method.

These tips work for any length book and are especially useful for your short free ebook that markets your other books, courses, and brands you too. If you write a short free ebook, think 3-5 chapters. If you only answer the audiences’ questions you pose (the ones your audience really wants), your pages will be about the same for each chapter. Think 3-4 pages to answer two to three questions.

Sharing is Caring!

What questions do you have to write successful chapters your readers will love? What other tips can you share?

  • Thom Reece

    Another great piece of actionable content, Judy. I especially appreciate the reminder to shorten up sentence length, paragraph length, etc. For writing non-fiction especially you cannot error too far if you study the direct response copy writers who pen direct mail letters. It is always short, direct, and too the point. Short declarative sentences work the best and drive your points home with clarity. Thanks for the steady flow of good information.

  • judycullins

    Hi Thom,
    Thanks for the kind words. I am a short person, so I love short things—and eBooks are one example!

FREE Subscription!

Read our Privacy Practices

Ready to Finish Your Book?