Book Writing, Self Publishing, and Marketing Coach

Writing an eBook for Your Target Audience to Make More Sales

You may have only written print books. You may already have written an eBook or two. And you may not have known these hot-selling tips and therefore, made your book less successful.

Book Tip 1. Write a short ebook first. Your online audience on blogs, Linkedin, Twitter and other social media wants concise information to solve their problems. Gone are the days of the 260-page book to show you as the expert. Business people don’t want to read long books. Think 50-100 pages if you want to sell it. People will gladly print up to 100 pages. Think 20 pages if you want to give it away as a bonus for your site or newsletter subscription.

Your specific audience is busy like you and wants tips and how to’s that help them overcome their problem or challenge. They don’t need long stories or analogies.

Book Tip 2. Know that you really can make money from your eBook. They will sell over 2.5 billion copies in 2010. And you can use your eBook as a lead into your more expensive programs. Something to think about, yes?

Book Tip 3. Write a non-fiction, how to book first. Use its profits to finance your fiction book. Why? Because your audience is out there online ready, hungry for your unique information.

Book Tip 4. Know your preferred audience before you write your book. You’ll sell far more and get your business bigger visibility and credibility. . When you write a for a general audience, how do you satisfy each audience? These books are far harder to market too, unless you’re a Mark Victor Hansen marketing machine.

Book Tip 5. Write your book for your audience, not yourself. Get your ego out of the way. Stop telling and start engaging! Many clients have come to me after they thought they were finished. They forgot to include in each chapter’s beginning a hook and the introduction, followed by a few benefits. In the middle of the chapter, they didn’t make use of headings to motivate the reader to keep reading. And, their chapter’s endings lacked conclusion that motivates the reader to go happily to the next chapter.

Book Tip 6. Write a short title that sizzles. Your title should please Google to get ranked higher in search engines, and it should motivate your readers to read the rest. Put your eBook’s promise in the subtitle. Think benefits! Remember you have just 5-10 seconds to impress. Your title is the #1 hot selling point of your book. With an engaging one, you’ll sell 15% more books.

Book Tip 7. Make your eBook a top priority if you want it to succeed, to brand you and to make individual sales. Let go of distractions and resistances. Too many potential profitable authors let “life” get in the way. Make sure you have your book’s promotion platform in order before you release it. When you set yourself up to win, your income streams will be full.

Book Tip 8. Know your audience’s challenges. Then, write the book to solve them. Before you even think of writing a chapter, write your Dear Audience letter and say in your own words why you are writing this book— its benefits and how it will change your audience’s life to the better. When you know your audience before you write, you will write more compelling, concise copy that engages on every page, because it’s written for only that audience. Post a picture of your audience near your workstation while you write the book to keep it real.

The list could go on, but for this post, these 8 tips should raise your awareness enough to take a second look at your eBook project.

I wonder if you have any other tips to add to this small number? Or, do you have a question or comment on any of these tips?

Let’s get a good discussion going here.

P.S. These how to tips are taken from my book that started it all and is available at my site or Amazon. Just click here for “Write your eBook or Other Book Fast”

  • Kim Wolterman

    Great tips, Judy. I know I need to make an eBook from my nonfiction paperback, and these suggestions will help me along that route.

  • Randy D. Wright

    This was a very helpful and informational article that get's right to the point.

    Thanks Judy, I will buy the book

  • Judy Cullins

    Hi Kim,

    Kim, glad you like the tips and I have so many more for this topic in my "Write your eBook…"
    Did you see the info on my site on it? at

    Take a look!

  • Judy Cullins

    Hi Randy, I'm wondering what your title is? And who is your target audience? These and the other hot selliing points with exercises to get answers for are in my book at

    Thanks ahead for buying it. A great $16 investment.

  • Judy Cullins

    Kim, I wonder what your book title is and its audience? I'll be doing an interview on this soon, so stay up with my blog!

  • frank


    Great advice! Thank you so much for all that you do for writers. We need you. Keep up the good work.


  • Judy Cullins

    Frank, Thanks for your comment. Keep yourself on fire with your book project. It may take a while, but it's really worth it.

  • Debbie Miles

    Judy, I just discovered your website when I googled "titles for books". I really enjoy reading your articles, they are full of practical information. I am ready to write my first book and then I saw your article on writing an E-Book for site and now I am thinking I should start with an e-book first. You planted a new "Seed" for me. Thanks, Debbie

  • judy cullins

    Hi Debbie, That's what I have done-plant seeds-as a 25 year book coach, with 75 published clients so far. Many did not finish and publish-not sure why.

    If you want to avoid time and money mistakes, I invite you to check my 1 x 1 breakthrough coaching for 1/2 hour at

  • Usha Tandon

    Hi Judy, my book is going to be on improving people's dental health. Your tips are going to be very helpful to me. Thanks a lot.


  • Jeanne Sharbuno

    Hi Judy,

    What awesome tips! I’ve been procrastinating on writing an e-book, and this how-to article was just the jumpstart I needed. I especially loved your hot tip about writing a “Dear Audience” letter. Your ideas are always so practical, immediately doable, and innovative. Thank you!


  • Judy Cullins

    Jeanne, Thanks for kudos. All of these are excerpted from my book, Write your eBook Fast, which I think you have. When you are ready come for a half hour coaching session to get your project into action!

    See the link above in Debi’s comment.

  • Judy Cullins

    Usha, Have you chosen a preferred audience yet for your dental health book? That’s important to do ahead of writing it. Let me know when I can help you!

  • Ronald

    Do I need to copyright my manuscript after completing my manuscript ?

  • Ronald

    Judy: I have finished a book on staying healthy with vitamins, herbs, and minerals titled “A Toast To Your Good Health”. Is that a good title ?

  • Judy Cullins

    Hi Ronald,
    You do not need to get a copyright for you book. If you are worried about others stealing then do send your full book to yourself and don’t open the package. This proves you wrote it. But I wouldn’t even worry. Some people will copy you and most won’t. It’s the way of the web!

  • Judy Cullins

    Dear Ronald,
    For titles that you’re sure will get people to where you sell the book, you need to include a few keywords for sure, secondly, include a benefit in the title for your (target) particular audience. If you want more information on all the pre-marketing and post-marketing skills, read my 90 page ebook on book writing at

    Ch 3 on hot selling points will make your book make many more sales!

    Good luck on your project!

  • Judy Cullins

    Hi Ronald,

    You do not need to get a copyright for you book. If you are worried
    about others stealing then do send your full book to yourself and don’t
    open the package. This proves you wrote it. But I wouldn’t even worry.
    Some people will copy you and most won’t. It’s the way of the web!

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