Knowing your book’s big picture not only gives focus to your book, but is the foundation that helps you guarantee its financial success.
The biggest mistake even professionals make, is that they don’t write their book for only one primary audience. They don’t know their non-fiction book’s benefits before they write. When authors know these pre-marketing strategies, they will write a book that’s engaging, focused, motivational, and easy to read. Then, their readers will finish the book and sing its praises as a 24/7 sales team.
Writing your Readable Book that Brands You and Makes Good Sales
1. Write a clear book title with an angle.
In my book coaching sessions with a new client, I ask her or him to think of three strategies for their title to ensure it will sell many more books.
One. Incorporate the top benefit into the title or subtitle.
Two. Add your primary audience in the title, so they know you wrote it just for them. For your multiple ideas and audiences, think of a series of shorter books or ebooks with an angle. Divide and conquer!
Three. Incorporate keywords to help your book get to the top of Google’s list.
2. Write your book’s thesis before you write a single chapter.
A thesis is one sentence that shows the main idea of your book.
Sometimes a thesis can also be the book’s title. Before keywords and optimization were known, my thesis turned into my title of my signature book, “Write your eBook or Other Short Book-Fast!” It’s important because it is the focus of all of your information. It helps you keep on track so you write compelling, well organized, and readable copy. Each chapter title must support the book title. For instance, my chapter writing blueprint,”Write your Chapters in Half the Time with One or Two Edits.”
3. Know your primary audience before you write your book.
Book sales grow when your book has an angle. You may think that everyone will want to read your book. Not true. When you write for more than one audience, your writing is more general, and not as engaging. Include every audience in each chapter so they feel included. Instead, choose your primary audience and solve a problem for them in your how to book. Your target audience wants particular, specific information rather than general.
Before you write your book, name and write your primary audience a one-page letter, sharing how you are writing your book for them so they can get these benefits.
Results? Now, each chapter will be focused, each word and paragraph will be organized and engaging.
4. Bypass the fear of low book sales: test your book’s significance before you write it.
Know the ways to select a book topic that sells. Know what makes one book outsell another. Your book is significant and can be a top seller if it has 3 or more of these elements:
- It presents useful information.
- It has the potential to make a difference in people’s lives.
- It’s lively or humorous.
- It helps answer important reader questions, or gives solutions.
- It creates a deeper understanding of human nature.
Make your book a priority so you can express your mission helping others to a better life, and at the same time make consistent lifelong income.
5. Know your publishing goals for your book.
What do you think will serve your purpose better? A New York Publisher or self publishing? Will Print on Demand (POD) give you a fair deal? They only put 100 words about your book on their site with 20,000 other books listed. Think about a several page book website with just a sales letter and order information, or add your book, its sales letter, and sell it from your business website. This is great for authors with a service business.
One advantage is to write an ebook first or at the same time as your print book. You can test it for errors when you share parts of it on your blog or with your email database. You need far fewer resources and time to sell an ebook. Remember the saying, “Do what you do best, and hire the rest.” Think about using a book coach to shorten your journey and save you a lot of wasted time going in the wrong direction.
Writing a book is so much easier when you approach it in small bites. Knowing these five parts will assist you to write your non-fiction book for your target audience and engage them, rather than tell them what to do. These tips will put you on the right track to not only sell a lot more books, but get known as the savvy expert in your field.
What questions do you have about getting your book to the finish line? What else do you think you need to start your next book? I’d love to hear your comments here.
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