Top book business influencers say this. Then, where are most of the books we read being sold? Giants like Jack Canfield of Chicken Soup success says. “Only one out of seven people in the United States go into book stores to buy a book.” Book marketing experts John Kremer of “1001 Ways to Market your […]
If you are not the author you want to be yet, incorporate the following seven success secrets into your overall plans. Please feel free to comment and add your own secrets and the end. 1. Treat your book as a business. You spend many hours creating a masterpiece to help your audience. It follows then […]
Are you stuck on where to share the good news about your book? Maybe you think Social Media is a waste of time? And, you may be kicking and screaming about the social media learning curve. I did that too, when social media was in its youth. From the time I joined Twitter over years […]
Many authors start writing their second and third book, ink barely dry on their first one. Coming from a veteran book coach, understand this decision works against your best interests. Why? Because you need to learn the proven online book promotion techniques and apply them to your original book first. Just because your first book […]
Do you use blog marketing to sell books? Do you wonder how you will come up with 1-2 blog posts a week that will please your audience? You want your book and business to be noticed by the thousands of potential readers who are online and in the top three social media groups. Your readers […]
Discussion forums are a powerful medium for promoting your book, your art or your business. Facebook, LinkedIn and other communities are a major source of traffic for blogs and websites, but whether you post directly or embed links in responses to others’ posts, make good forum etiquette a priority. There are important rules to play […]
Online networking is a wonderful way to meet people who share your interests, develop relationships with peers and potential customers, and ultimately increase book sales. But there’s sometimes a fine line between letting your contacts know about your book and being overly promotional. If you’re too passive, you may not get much benefit from networking, […]
Welcome to the Coach’s Corner! A man accompanies his pregnant wife to her doctor’s visit. She’s four months along and everything’s been going very well. The doctor announces a due date: March 21. “Aw, shucks,” says dad. “We were hoping for a Valentine’s baby.” The doctor nods with a smile. “Well, March will be a […]
You notice the big names making a huge financial success from their books. You may say, “How Lucky. I’m not, I need to catch a “lucky” break to earn more.” I see this as the Luck Leprechaun Myth. It looks like magic, doesn’t it? And you still feel you should be there too. Take a […]
Most people want to know what do first, second, third, and the rest… These steps are based on my seminars, books and my own Social Media successes that include 3 interview joint ventures this month, where I can reach new audiences, and create bigger sales. They include my newly launched affiliate program for over 15 […]
As an author, you want to put out the best product you can. Often, writing and pre-marketing mistakes cost you sales. Writing Mistakes to Avoid (know that all writing should market you) 1. You do NOT provide enough consistent structure in each chapter. Your audience wants an easy read, so your formatting and organization must […]
Want a lot more book sales? Want your book to stand out from the crowd? A blog helps you build a following, build a reputation in your book’s niche or genre, and increases book sales! Choose to write blog posts (WordPress etc) that you add to your business website that speaks directly to your target […]
Most authors assume that only non-fiction books can be promoted online, especially on blog articles and posts. Wait a minute. Fiction writers can too. When you write a great excerpt and post it in your blog, fiction lovers will see it and come back to where you sell your book, whether it be your Print […]
Since Amazon said over 2 billion eBooks were sold in 2010, you can be assured that your eBook, if it’s designed for your audience who wants your information and promoted properly, will also earn you more sales, more branding for you and your business, and ultimately more revenue for the years to come. Here’s 5 […]
Now that the dust has settled and you realize you need to do more promotion for your book and your business, let’s look at one way that has been proven to work over the past 12 years since article marketing emerged. That’s blogging. Blogging is a top marketing strategy that sets you apart from your […]
Sure, you want your ebook to be a client magnet. You may even want to make half your income from your ebook(s). Just remember that all ebooks are not created equal. You may know some to be junk without much thought given to the topic. It’s value that counts. And for that value, you should […]
Most new book coaching clients who come to me for book marketing don’t know the big business picture that will assure their book’s financial success. Two Things I Know… From 25+ years of coaching and 13 years online. 1. When your visitor comes to your site, they are not looking to buy, but to check […]
Did you get all the book sales you wanted last year? Think about the time, effort and money you invested. Which efforts paid off? Which actions were losers? One client confessed she bought an expensive program to get her book listed as a top seller on Amazon. She worked hard and long hours to get […]
Maybe you offer your book’s Table of Contents on your website. Alone, it won’t do much, but if you use a benefits approach for each chapter title, you will sell many more books. Here’s what I sent my coaching client to help her with her yoga book. I hope this example helps you too. One […]
Why write an introduction? Nobody reads it anyhow. And do you know why? Authors get windy and “I” centered in their long introductions. They think their readers will love their journey. Maybe, but maybe boring. Instead, your buyers want to know what you can do for them. Your introduction is the 3rd “Essential Hot Selling […]
Are your book sales slow? For social media marketing, you may have tried Twitter and Facebook. Maybe, you’ve even put up a book blog to stimulate and engage your book’s audience. I too dropped my first blog years ago thinking not enough results. That is, until I got some coaching on social media marketing. I […]
New and experienced book authors know their topic and their story. Yet, 99% make the mistake of talking too much about their book’s features on their website or in their emails, and not nearly enough about their book’s benefits. This approach gives disappointing results. Remember, features describe what’s in the book, such as your how […]
Do you want your chapters to engage your readers, so they’ll finish and recommend your book? Here, you can see how one client revived her yoga book chapters with specific examples and short tips. She infused her writing with entertainment, polish, and easy-to-read language. When your chapters engage and don’t bore, your readers will gladly […]
Write your book for the one who buys your book-your reader. That’s who decides whether it sells or not. Rather than lecture or tell from your research, think what does my reader want now? How can I use the Three E’s - engaging, enjoyable and easy to motivate my reader from the first paragraph to […]